Research and Planning

The ancillary tasks we decided to do for the short film are a radio trailer and a poster. We thought that a radio trailer is more suitable for the product, as it would be accessible to a wider population. We thought of factors which could have a positive influence in advertising our media products, these factors were costs, accessibility and our target audience. Our target audience will be between 17 to 25 years. We thought that this age group is more likely to have access to a radio, whether it being in a car, at work or even at home. The other reason was because a radio is free; therefore people are willing to listen to a radio rather than buying a magazine. We also chose to do a poster for our product as we thought of it to be somewhat exciting and challenging, as a poster would allow us to express the story and meaning about our film. We will use symbolic props and use of brighter colours which will represent our genre. A poster is more eye-catching and therefore would allow the audience to have a better interpretation of the film. The positive outcome of a poster rather than a magazine is that it is more attention grabbing and does not have any direct reading. A film magazine however requires audiences to put effort and time into reading it. Also, we thought it would be best not to do a film magazine as it has a limited audience. People aged over 25 are usually the main target audience for reading magazines and this would therefore limit our younger audience, as it is aged between 17-25 years.

Antigona