Codes and Conventions

I have annotated both the short film and feature film poster and seen the difference between them in terms of their codes and conventions. I want to be able to find out why the feature film poster stands out more to the audience than a short film poster.
Analysis poster of The Proposal

http://www.scribd.com/doc/49098717/The-Proposal-Annotation

Codes and Conventions

- Title stands out to the audience
- The names of the actors always stand out and are mainly placed at the top of the poster. Their surnames are also coloured in a diffreent colour, especially if it is an A-list actor.
-The directors names are not always put emphasis on as much as the actors and are usually in a smaller font or not even in the front cover at all.
- The protagonist is always in the centre to attract the audiences attention
-Background usually tends to be white, especially if it is a comedy genre
- Release date of the film is usually at the bottom in bold letters in order to stand out to the audience, so they know when to watch it.
- Feature film posters have a colour scheme where they tend to use only two/three different colours as their theme. Example The Proposal's colour scheme is Red, Black and White only.
Analysis poster of A Short Film About Love

http://www.scribd.com/doc/49098608/Short-Film-Abhout-Love-Annotation 
Codes and conventions

- Due to short films low budget they usually tend to have their poster in just writing or include only a few number of people.
-The films title has is being put more emphasis than the actual protagonist. This is because short films dont tend to have famous, hollywood actors and therefore the acors they cast are not known to the audience and are therefore not important or attention-grabbing.
-They have the name of their website, where the film can be obtained from
- Finally they dont have a release date, unlike a feature film poster.

Furthermore due to the success of the feature film poster, I am going to edit my film poster in that particular style.

Silva